Insights, Trends and Innovations
Beauty blog
At AAK Personal Care, we believe in the power of sustainable, plant-based solutions to shape the future of beauty and skincare. Our blog is your go-to source for insights on innovative ingredients, industry trends, and the latest advancements in sustainable beauty.
Here, we share our expertise, highlight our commitment to responsible sourcing, and explore how collaboration drives meaningful change. If you’re looking for updates on our pioneering work, you’ll find it all right here.
Join us as we continue to make better happen—one ingredient at a time

March 05, 2025 | 2 min read
Shea Butter Formulation Challenges & How to Solve Them
Struggling with crystalization and oxidation issues when formulating cosmetics? It’s all down to choosing the right shea butter.

Trends
January 30, 2025 | 4 min read
SheaLuxe: Helping you meet key haircare trends for 2025
From shine and ‘skinification’, to sustainability, AAK’s LIPEX® SheaLuxe TR™ provides a solution to meet the haircare industry’s leading trends.

December 20, 2024 | 4 min read
It’s personal care industry trends time!
With the end of the year approaching, players across the industry are giving their own predictions on what the key personal care industry trends of 2025...

November 26, 2024 | 3 min read
Sustainable Beauty: The Journey and Impact of Fair for Life Illipe Butter
Illipe butter, a lesser known yet highly valued ingredient in the cosmetics and skincare industry, originates from the nuts of the Shorea Stenoptera tree,...

November 13, 2024 | 2 min read
Looking for a sustainable emollient ester to replace low viscosity dimethicones?
But not prepared to compromise on soft, silky texture and non-greasy after-feel? Then LIPEX® SheaLuxe TR™ – our new, fully traceable shea-derived...

September 10, 2024 | 3 min read
Exploring our Rainforest Alliance Certified Coconut Supply Chain in the Philippines
The Philippines is one of the world’s leading producers of coconuts, a crop produced from the "Tree of Life", so called due to its incredible versatility...

August 08, 2024 | 4 min read
Does the lipstick effect still hold true post-pandemic, and what is the new normal for color cosmetics?
In this article, Elena Genesca Pont examines the resilience of the color cosmetic category in times of economic crises, how the pandemic upset the...

June 12, 2024 | 3 min read
Key takeaways from In-cosmetics Global 2024
It's been nearly two months since we all gathered in Paris for this annual event – the most significant date in the calendar for players in the personal...

May 02, 2024 | 2 min read
Meet the new silicone alternative with next-level sustainability creds
Known for their stability and favorable sensory profile, dimethicones have been a mainstay in skincare for over 50 years. However, as consumer awareness...